电商品牌经理-上海

Pfizer

Shanghai, China
3+ years social media operations experience
Kol/koc management in healthcare
Pharmaceutical advertising regulations compliance
This role requires a strategic leader to manage prescription drug social media initiatives across platforms like Douyin, WeChat, and Red Note

Job Summary

  • This role requires a strategic leader to manage prescription drug social media initiatives across platforms like Douyin, WeChat, and Red Note.
  • The successful candidate must strictly adhere to pharmaceutical advertising regulations while creating engaging, patient-friendly content.
  • Join Pfizer to drive digital healthcare literacy at the intersection of cutting-edge pharma and digital innovation.

Matching Summary

This role requires a strategic leader to manage prescription drug social media initiatives across platforms like Douyin, WeChat, and Red Note.

Skills & Requirements

Must-have

  • 3+ years social media operations experience
  • KOL/KOC management in healthcare
  • Pharmaceutical advertising regulations compliance
  • Data-driven social media strategy execution
  • MLR review process oversight

Nice-to-have

  • Experience with e-commerce or internet hospitals
  • Ability to translate complex medical info
  • Crisis management and misinformation handling
  • Innovation in emerging content formats

Key Requirements

  • 3+ years social media operations experience
  • Healthcare or highly regulated industry background
  • Knowledge of China's Drug Administration Law

Work Rights

Not specified

Tailored Resume

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