Lead the end-to-end launch strategy for the retail channel, defining positioning, value proposition, brand architecture, market and geo segmentation/prioritization, and commercial targets
Job Summary
Lead the end-to-end launch strategy for the retail channel, defining positioning, value proposition, brand architecture, market and geo segmentation/prioritization, and commercial targets.
Drive promotional excellence by leading the omnichannel promotional plan (face-to-face and digital), ensuring robust scientific messages, high-quality materials, and optimal frequency and reach by customer segment.
Champion innovation and digital by embedding data tools, advanced segmentation, geo-targeted campaigns, and CRM to maximize ROI in the retail channel.
Matching Summary
Lead the end-to-end launch strategy for the retail channel, defining positioning, value proposition, brand architecture, market and geo segmentation/prioritization, and commercial targets.