Marketing Manager, Amazon Transparency

Amazon

Seattle, WA, US
On-site
Go-to-market strategy development
B2b demand generation campaigns
Account-based marketing execution
This role is responsible for owning the Go-To-Market strategy and demand generation for Amazon's new Transparency service aimed at preventing counterfeit goods

Job Summary

  • This role is responsible for owning the Go-To-Market strategy and demand generation for Amazon's new Transparency service aimed at preventing counterfeit goods.
  • The successful candidate will execute multi-channel B2B marketing campaigns including email, paid social, search, and webinars to drive pipeline growth.
  • You will partner with Business Development and Analytics teams to scale brand enrollment globally while managing content across internal and external channels.

Matching Summary

This role is responsible for owning the Go-To-Market strategy and demand generation for Amazon's new Transparency service aimed at preventing counterfeit goods.

Skills & Requirements

Must-have

  • Go-To-Market strategy development
  • B2B demand generation campaigns
  • Account-based marketing execution
  • Multi-channel lead generation
  • Content strategy and production
  • Funnel metrics ownership

Nice-to-have

  • Agency relationship management
  • SEO optimization expertise
  • Cross-functional collaboration skills
  • Global scaling experience
  • A/B testing proficiency

Key Requirements

  • Experience in B2B marketing
  • Proven track record in GTM strategy
  • Strong content creation capabilities

Work Rights

Not specified

Tailored Resume

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