Senior Strategist, Pilates & Strength Gtm

Ifit

Remote
$110,000 — $140,000 usd py
**
Define category positioning and messaging
Develop go-to-market launch plans
Partner with cross-functional teams
** iFIT is seeking a Senior Strategist for its Pilates and Strength go-to-market (GTM) initiatives, focusing on establishing and launching a new category within NordicTrack. The role requires a blend of strategic marketing expertise, creative judgment, and the ability to navigate ambiguity in order to drive successful product launches and market positioning. **

Job Summary

  • This role exists to help define, build, and launch the Pilates and Strength category for NordicTrack, translating early product vision into compelling, commercially effective go-to-market plans.
  • You will partner closely with Product, Creative, Sales, Retail, Media, and Analytics teams while owning the Pilates and Strength lane within the broader NordicTrack portfolio.
  • Success requires strong consumer instincts, comfort with ambiguity, and the ability to connect strategy, creative, and performance into a cohesive launch approach.

Matching Summary

Match Score: 75

** iFIT is seeking a Senior Strategist for its Pilates and Strength go-to-market (GTM) initiatives, focusing on establishing and launching a new category within NordicTrack. The role requires a blend of strategic marketing expertise, creative judgment, and the ability to navigate ambiguity in order to drive successful product launches and market positioning. **

Salary

$110,000 — $140,000 USD

Skills & Requirements

Must-have

  • Define category positioning and messaging
  • Develop go-to-market launch plans
  • Partner with cross-functional teams
  • Drive measurable commercial impact
  • Evaluate creative output decisively

Nice-to-have

  • Strong consumer instincts
  • Comfort with ambiguity
  • Social-first creative judgment
  • Holistic health and fitness platform integration

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 5-7 years in brand/product marketing or GTM roles
  • Experience launching new products/categories
  • Demonstrated decision-making with incomplete information
  • Proven creative judgment
  • Working understanding of performance marketing

Work Rights

Not specified

Tailored Resume

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