Brand Manager, Specialty Care, Immunology, Gastroenterology, Dermatology
IQVIA
Bucuresti, Romania
Fully remote
Brand lead for specialty care brands
Develop integrated brand plans
Translate insights into marketing activity
This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment
Job Summary
This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment.
The Brand Manager will be accountable for shaping brand direction, translating insights into action, and delivering effective, compliant marketing activity that supports agreed commercial objectives.
Working closely with IQVIA cross‑functional teams and partner stakeholders, this role requires strong commercial judgement, collaboration and the ability to balance strategic planning with hands‑on execution in a regulated pharmaceutical environment.
Matching Summary
This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment.
Skills & Requirements
Must-have
Brand lead for specialty care brands
Develop integrated brand plans
Translate insights into marketing activity
Multi-channel marketing initiatives
Manage agencies and vendors
Monitor performance against KPIs
Nice-to-have
Collaborate with partner stakeholders
Strong commercial judgement
Balance strategic planning with execution
Key Requirements
Pharmaceutical brand or product management experience
Experience leading individual brands within a portfolio
Ability to work in matrix and multi-stakeholder environments
Excellent communication and stakeholder management skills