Miele S.r.l is seeking a Trade & Shopper Marketing Manager for their operations in the DACH region, focusing on enhancing brand communication and support for trade partners. The ideal candidate will have extensive experience in trade marketing, particularly in premium sectors, and will be responsible for developing marketing strategies and coordinating promotional materials
Job Summary
Develop impactful trade and shopper marketing concepts and concrete action plans.
Coordinate and align all POS and digital advertising materials for retail partners.
Proactively develop digital touchpoints and continuously optimize processes.
Matching Summary
Match Score: 85
Miele S.r.l is seeking a Trade & Shopper Marketing Manager for their operations in the DACH region, focusing on enhancing brand communication and support for trade partners. The ideal candidate will have extensive experience in trade marketing, particularly in premium sectors, and will be responsible for developing marketing strategies and coordinating promotional materials.
Skills & Requirements
Must-have
Trade and Shopper Marketing Concepts
POS and digital advertising materials
Brand guidelines compliance
Digital touchpoint development
Market analysis
Nice-to-have
Proactive improvement suggestions
Enthusiasm for new technologies
Premium brand positioning
Key Requirements
Commercial apprenticeship and business degree
Several years of experience in Trade Marketing
Experience in household appliance or premium industries
Strong project management and media planning skills