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The Singapore Institute of Technology (SIT) is seeking a Senior Assistant Manager for Marketing at SITLEARN, its professional development arm, to drive B2C growth for lifelong learning initiatives. The ideal candidate will have extensive marketing experience, particularly in full-funnel campaign management, and a passion for empowering adult learners.
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Job Summary
The role focuses on driving awareness, generating leads, and enabling enrollment for SITLEARN's diverse upskilling programmes targeting individual learners.
Candidates will leverage a mix of digital, social, content, email, and offline channels to execute integrated marketing campaigns tailored to specific audience segments.
The position requires a data-driven mindset to track campaign performance, optimize ROI, and iterate strategies in a fast-paced environment.
Matching Summary
Match Score: 75
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The Singapore Institute of Technology (SIT) is seeking a Senior Assistant Manager for Marketing at SITLEARN, its professional development arm, to drive B2C growth for lifelong learning initiatives. The ideal candidate will have extensive marketing experience, particularly in full-funnel campaign management, and a passion for empowering adult learners.
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Skills & Requirements
Must-have
5+ years marketing experience
B2C full-funnel campaign management
Digital marketing channels expertise
Data-driven decision making
Cross-functional collaboration
Nice-to-have
Storytelling and copywriting skills
People leadership experience
Education sector background
Passion for lifelong learning
Agile experimentation mindset
Key Requirements
Bachelor's degree in marketing or related field
At least 5 years of marketing experience
Experience with SEM, social media ads, and analytics platforms