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Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for their Marketplace, focusing on growth, adoption, and revenue impact. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and will play a key role in enhancing the visibility and effectiveness of the Workday Marketplace.
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Job Summary
This role drives growth by owning the marketing strategy that increases customer discovery and adoption of Workday Marketplace solutions.
You will collaborate across Partner Marketing, Product Marketing, and Sales teams to execute co-marketing programs and optimize the lead funnel.
Workday offers a flexible work approach requiring at least half of your time in-office or in the field while fostering an inclusive culture.
Matching Summary
Match Score: 75
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Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for their Marketplace, focusing on growth, adoption, and revenue impact. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and will play a key role in enhancing the visibility and effectiveness of the Workday Marketplace.
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Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
Digital campaign and event management
Cross-functional collaboration with sales teams
Nice-to-have
Experience with cloud ecosystems like AWS or Salesforce
Strong storytelling and writing capabilities
Hands-on conversion optimization expertise
Ability to translate technical solutions to value props
Curious minds and courageous collaborators mindset
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record delivering measurable pipeline impact