Design and deliver best-in-class customer communications and experiences across digital assets to boost engagement and help customers protect themselves from scams and fraud
Job Summary
Design and deliver best-in-class customer communications and experiences across digital assets to boost engagement and help customers protect themselves from scams and fraud.
Execute and deliver real-time, behaviourally driven communications across CommBank digital assets, ensuring customers receive relevant and timely messages.
Work closely with marketing, product, and behavioural science teams to manage the end-to-end build and delivery of digital experiences and communications.
Matching Summary
Design and deliver best-in-class customer communications and experiences across digital assets to boost engagement and help customers protect themselves from scams and fraud.
Skills & Requirements
Must-have
Digital optimisation skills
Customer journey focus
Conversion drivers
Adobe Analytics
Adobe Target
Adobe Audience Manager
Customer behaviour segmentation
Nice-to-have
Data led approach
Collaborative team environment
Risk management awareness
Strong copy and written communication
Key Requirements
Hands on experience with conversion optimisation platforms
Experience in customer journey mapping
Digital behavioural segments using Audience Manager and Adobe Analytics