Manager, Campaign Measurement

BMO Financial Group

Toronto, Canada
Base: $69,000.00 - $129,000.00; bonus/equity: may ...
Hybrid
Sql proficiency with large datasets
Bi tools experience tableau power bi looker
Campaign measurement methodologies a/b testing
The role is responsible for delivering accurate, timely, and actionable insights across marketing, customer, and business performance through robust reporting frameworks

Job Summary

  • The role is responsible for delivering accurate, timely, and actionable insights across marketing, customer, and business performance through robust reporting frameworks.
  • Candidates will design and execute measurement frameworks for marketing campaigns including attribution models, incrementality testing, and ROI analysis.
  • BMO offers a comprehensive benefits package including health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

Matching Summary

The role is responsible for delivering accurate, timely, and actionable insights across marketing, customer, and business performance through robust reporting frameworks.

Salary

Base: $69,000.00 - $129,000.00; Bonus/Equity: May include commission structure and performance-based incentives; Benefits: Health insurance, tuition reimbursement, accident and life insurance, retirement savings plans

Skills & Requirements

Must-have

  • SQL proficiency with large datasets
  • BI tools experience Tableau Power BI Looker
  • Campaign measurement methodologies A/B testing
  • Advanced Excel skills pivot tables modeling
  • Data visualization techniques for decision makers

Nice-to-have

  • Experience in regulated financial environment
  • Familiarity with customer data platforms CDPs
  • Knowledge of statistical analysis tools Python R
  • Understanding of privacy regulations GDPR PIPEDA
  • Ability to foster diversity and inclusion culture

Key Requirements

  • Bachelor's degree in Business Analytics Statistics Economics or related field
  • 3-5+ years of experience in reporting analytics or measurement
  • Experience preferably within financial services industry

Work Rights

Not specified

Tailored Resume

Cover Letter