Senior Manager, Demand Generation

Geotab

Oakville, Canada
**
Full-funnel demand generation strategy
Integrated campaign management
Team leadership and accountability
** Geotab is seeking a Senior Manager of Demand Generation to lead their demand generation strategy and execution in a fast-paced environment. The ideal candidate will have experience in full-funnel marketing, strong communication skills, and a passion for technology. **

Job Summary

  • The role involves owning the full-funnel demand generation strategy from awareness to pipeline revenue for a global IoT leader.
  • Candidates must lead a team to execute integrated campaigns that transform activity-based marketing into outcome-driven demand generation.
  • Geotab offers a fulfilling career in a fast-paced, inclusive culture with opportunities to innovate and great benefits.

Matching Summary

Match Score: 75

** Geotab is seeking a Senior Manager of Demand Generation to lead their demand generation strategy and execution in a fast-paced environment. The ideal candidate will have experience in full-funnel marketing, strong communication skills, and a passion for technology. **

Skills & Requirements

Must-have

  • Full-funnel demand generation strategy
  • Integrated campaign management
  • Team leadership and accountability
  • Revenue impact and pipeline growth
  • Multi-channel campaign execution
  • Campaign analytics and reporting

Nice-to-have

  • Bias toward shipping fast
  • High-growth environment experience
  • AI-influenced research cycles knowledge
  • Hypothesis-driven testing culture
  • Strong stakeholder alignment skills

Key Requirements

  • Senior level management experience
  • Proven track record in B2B demand generation
  • Experience leading high-velocity marketing teams

Work Rights

Not specified

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