Ec Brand Manager-social Media-上海

Pfizer Venezuela S.A

Shanghai, China
Not specified
3+ years social media operations experience
Kol/koc management in healthcare
Pharmaceutical compliance knowledge
Pfizer Venezuela S.A is seeking a Social Media Brand Manager to develop and execute data-driven social media strategies targeting prescription drug audiences in Shanghai, China. The ideal candidate should have over three years of experience in social media operations within the healthcare or pharmaceutical sectors, along with strong KOL/KOC management skills

Job Summary

  • Develop and implement data-driven social media strategies tailored to prescription drug audiences across platforms like Douyin, WeChat, and professional forums.
  • Lead KOL/KOC collaborations to co-create compliant, educational, and engaging content while strictly adhering to medical and legal regulations.
  • Define KPIs and analyze performance data regularly to optimize strategies and align social media efforts with broader business goals.

Matching Summary

Match Score: 85

Pfizer Venezuela S.A is seeking a Social Media Brand Manager to develop and execute data-driven social media strategies targeting prescription drug audiences in Shanghai, China. The ideal candidate should have over three years of experience in social media operations within the healthcare or pharmaceutical sectors, along with strong KOL/KOC management skills.

Skills & Requirements

Must-have

  • 3+ years social media operations experience
  • KOL/KOC management in healthcare
  • Pharmaceutical compliance knowledge
  • Data-driven strategy execution
  • MLR review process familiarity

Nice-to-have

  • Experience with prescription drug business models
  • Agile mindset in fast-paced environment
  • Cross-functional collaboration skills
  • Crisis management capabilities

Key Requirements

  • 3+ years in social media operations
  • Healthcare or regulated industry background
  • Familiarity with Chinese social media ecosystems

Work Rights

Not specified

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