Marketing Expert Campaign & Coordination (maternity Cover)

ING

Milan, Italy
Hybrid
Campaign management end-to-end
Cross-product marketing coordination
Brand consistency and governance
Coordinate marketing campaigns across all ING products, ensuring a unique and consistent brand story from banking products to investments

Job Summary

  • Coordinate marketing campaigns across all ING products, ensuring a unique and consistent brand story from banking products to investments.
  • Manage product campaigns end-to-end, collaborate with creative teams, and maintain alignment with brand identity and strategic objectives.
  • Analyze campaign results, identify improvements, share insights, and bring new creative ideas to evolve communication strategies.

Matching Summary

Coordinate marketing campaigns across all ING products, ensuring a unique and consistent brand story from banking products to investments.

Skills & Requirements

Must-have

  • Campaign management end-to-end
  • Cross-product marketing coordination
  • Brand consistency and governance
  • Stakeholder collaboration and communication
  • Performance analysis and optimization
  • Budget and vendor management

Nice-to-have

  • Strategic vision with operational execution
  • Collaborative and relationship-oriented mindset
  • Problem-solving and positive approach under pressure
  • Experience in cross-functional teams
  • Familiarity with multi-channel funnels

Key Requirements

  • Marketing or brand experience
  • Ability to manage multiple campaigns simultaneously
  • Strong coordination and project management skills
  • Excellent copywriting and brand sensitivity
  • Experience in cross-functional teams or hub roles

Work Rights

Not specified

Tailored Resume

Cover Letter