Director, Hcp Media And Planning- Casa

Bristol Myers Squibb

Princeton, NJ, US
Base: $188,280 - $228,145; bonus/equity: + incenti...
50% onsite
8+ years agency experience in media strategy
5+ years pharmaceutical industry experience
Hcp and dtc campaign management
The Director will lead day-to-day operations of media agencies while ensuring internal and external partners maximize their relationships through strategic media planning

Job Summary

  • The Director will lead day-to-day operations of media agencies while ensuring internal and external partners maximize their relationships through strategic media planning.
  • This role requires deep expertise in tailoring media activations for both Healthcare Professionals (HCP) and Direct-to-Consumer (DTC) campaigns within the pharmaceutical sector.
  • Bristol Myers Squibb offers a competitive compensation range of $188,280 to $228,145 along with comprehensive benefits including health coverage, 401(k), and flexible time off.

Matching Summary

The Director will lead day-to-day operations of media agencies while ensuring internal and external partners maximize their relationships through strategic media planning.

Salary

Base: $188,280 - $228,145; Bonus/Equity: Additional incentive cash and stock opportunities available; Benefits: Health, dental, vision, 401(k), paid time off

Skills & Requirements

Must-have

  • 8+ years agency experience in media strategy
  • 5+ years pharmaceutical industry experience
  • HCP and DTC campaign management
  • Media buying and budget management
  • Regulatory compliance in healthcare marketing

Nice-to-have

  • MBA degree preferred
  • Global work experience
  • Experience with commercial and medical partners
  • Innovation culture leadership
  • Cross-market collaboration skills

Key Requirements

  • Bachelor's degree required; MBA preferred
  • Minimum 8 years of agency experience
  • 5+ years working in pharmaceutical industry
  • People and team management experience
  • Proven track record in strategic direction

Work Rights

Not specified

Tailored Resume

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