Lead the strategic planning, execution, and evaluation of comprehensive marketing communication campaigns to elevate brand visibility, drive product/service adoption, and achieve business objectives across multiple channels
Job Summary
Lead the strategic planning, execution, and evaluation of comprehensive marketing communication campaigns to elevate brand visibility, drive product/service adoption, and achieve business objectives across multiple channels.
Partner with internal stakeholders and external agencies/partners to develop high-impact, integrated content strategies for social media, eDM, websites, and advertising.
Analyze campaign performance, website metrics, and ad data using advanced analytics tools; deliver actionable insights, optimization recommendations, and reports to inform strategic decisions.
Matching Summary
Lead the strategic planning, execution, and evaluation of comprehensive marketing communication campaigns to elevate brand visibility, drive product/service adoption, and achieve business objectives across multiple channels.
Skills & Requirements
Must-have
Lead strategic planning and execution
Develop integrated content strategies
Oversee creative and media agency collaborations
Analyze campaign performance and website metrics
Conduct industry and competitor research
Stay ahead of digital marketing trends
Nice-to-have
Enhance team efficiency and agility
Champion best practices
Forward-thinking implementation roadmaps
Key Requirements
Bachelor/Master degree in Marketing, Communications, Business, or relevant discipline
10+ years in marketing communications, performance marketing, or advertising agencies
5+ years in senior/leadership roles
Experience in managing and marketing telecom products and services is highly preferred
Proven track record of leading successful marketing and communication campaigns
Highly independent, detail-oriented, organized, with strong leadership accountability
Expertise in content strategy, digital ad platforms, and multi-channel operations
Demonstrated success leading cross-functional projects/teams and managing agency partners