This role is responsible for implementing and executing marketing and communications strategies for the Enterprise Segment to meet brand and business objectives
Job Summary
This role is responsible for implementing and executing marketing and communications strategies for the Enterprise Segment to meet brand and business objectives.
The position drives integrated go-to-market campaigns for new products, digital innovations, and business solutions in partnership with product, digital, and frontline teams.
Absa Bank Kenya is an equal opportunity, affirmative action employer committed to equitable demographic representation and workforce diversity.
Matching Summary
This role is responsible for implementing and executing marketing and communications strategies for the Enterprise Segment to meet brand and business objectives.
Skills & Requirements
Must-have
Marketing Strategy Implementation
Digital Marketing and Campaign Management
Stakeholder Engagement
Project Management and Agency Coordination
Customer-Centric Mindset
Budget and Performance Management
Nice-to-have
Creative and Innovative Thinking
Customer Obsession
Highly Collaborative
Emotionally Intelligent
Comfortable in Fast-Paced Environments
Key Requirements
Bachelor’s degree in marketing or related field
3–5 years marketing experience
Minimum 3 years in financial services marketing
Further Education and Training Certificate (FETC) in Marketing