The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
The incumbent must ensure all information release regarding residents and employees strictly adheres to current Privacy Rules and Regulations.
This position requires preparing a departmental operating budget and serving on various facility committees as directed by the Administrator.
Matching Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
Develop and direct marketing programs
Manage public relations and media contact
Ensure HIPAA compliance and privacy rules
Prepare departmental operating budgets
Maintain resident and family liaison
Nice-to-have
Creative support for activity departments
Participate in community service groups
Establish positive facility atmosphere
Coordinate emergency public relations response
Key Requirements
Bachelor's Degree or 5 years healthcare marketing experience