Senior Manager Content Adaptation Global Brand, Mx
Coca-Cola HBC AG
Mexico City, Mexico
Not specified; not specified; not specified
Not specified (assumed hybrid).
Global brand content adaptation strategy
Modular content practices and versioning
Cross-functional collaboration with media teams
Coca-Cola HBC AG is seeking a Senior Manager for Content Adaptation of Global Brands in Mexico City. This role involves leading the adaptation of global marketing content to ensure local relevance while maintaining brand consistency, requiring expertise in content systems and integrated marketing execution
Job Summary
The role leads the adaptation of global Big Ideas and brand platforms into locally relevant executions that preserve global equity.
Candidates will collaborate with Creative LATAM, Media teams, and agencies to ensure high-quality delivery across digital and physical touchpoints.
The company offers strategic exposure to iconic global brands and an inclusive environment focused on bold thinking and sustainability.
Matching Summary
Match Score: 85
Coca-Cola HBC AG is seeking a Senior Manager for Content Adaptation of Global Brands in Mexico City. This role involves leading the adaptation of global marketing content to ensure local relevance while maintaining brand consistency, requiring expertise in content systems and integrated marketing execution.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
Global brand content adaptation strategy
Modular content practices and versioning
Cross-functional collaboration with media teams
Digital social and influencer content expertise
Consumer journey translation to execution
Nice-to-have
Curiosity for applying AI in marketing
Experience with agile cross-functional teams
Strong storytelling and creative strategies
Openness to continuous learning culture
Key Requirements
Bachelor's degree required
10-12 years of marketing or content experience
Proven expertise in global brand content adaptation