Director, Digital Marketing

FWD Life Insurance Group

Hong Kong, HK
Not specified; attractive pyckage offered
5-day work week
10+ years digital marketing experience
Data-driven campaign orchestration
Crm segmentation and personalization
FWD Life Insurance Group is seeking a Director of Digital Marketing to lead their digital marketing strategy in Hong Kong. The role focuses on driving customer acquisition, retention, and engagement through data-driven campaigns and innovative content strategies

Job Summary

  • The incumbent will lead the digital marketing strategy and performance for Hong Kong's Digital Commerce to drive acquisition, retention, and cross-sell.
  • The role requires optimizing CRM output through advanced segmentation, data analytics, and propensity models to improve ROI.
  • Candidates will benefit from a 5-day work week, 20-22 days of annual leave, and excellent learning opportunities.

Matching Summary

Match Score: 85

FWD Life Insurance Group is seeking a Director of Digital Marketing to lead their digital marketing strategy in Hong Kong. The role focuses on driving customer acquisition, retention, and engagement through data-driven campaigns and innovative content strategies.

Salary

Not specified; Attractive package offered

Skills & Requirements

Must-have

  • 10+ years digital marketing experience
  • Data-driven campaign orchestration
  • CRM segmentation and personalization
  • Multi-touch attribution and ROI measurement
  • MarTech stack expertise including CDP

Nice-to-have

  • Experience in insurance or brokerage sector
  • Strong stakeholder management skills
  • Growth mindset with test-and-learn approach
  • Content innovation and storytelling ability

Key Requirements

  • 10+ years experience in digital marketing or eCommerce
  • Proven success managing senior stakeholders
  • Advanced knowledge of MarTech/AdTech stacks

Work Rights

Not specified

Tailored Resume

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