Acquisition Strategist

Aristocrat Leisure

Lansing, MI, United States
Base: $92,792 - $172,328 py; bonus/equity: not spe...
User acquisition strategies
Multi-channel acquisition efforts
Acquisition performance monitoring
Lead the development of user acquisition strategies to meet iLottery growth targets, ensuring alignment with broader marketing and business objectives

Job Summary

  • Lead the development of user acquisition strategies to meet iLottery growth targets, ensuring alignment with broader marketing and business objectives.
  • Monitor acquisition performance across all channels, including paid media, strategic partnerships, influencer outreach, and affiliate marketing, to identify optimization opportunities.
  • Manage the Acquisition Coordinator by overseeing daily responsibilities, client deliverables, and professional development.

Matching Summary

Lead the development of user acquisition strategies to meet iLottery growth targets, ensuring alignment with broader marketing and business objectives.

Salary

Base: $92,792 - $172,328 per year; Bonus/Equity: Not specified; Benefits: Comprehensive benefits package

Skills & Requirements

Must-have

  • user acquisition strategies
  • multi-channel acquisition efforts
  • acquisition performance monitoring
  • structured testing strategies
  • acquisition data analysis
  • acquisition KPIs and benchmarks
  • affiliate strategy guidance

Nice-to-have

  • strategic advisor to partners
  • full-funnel approach
  • regulatory standards and brand guidelines
  • player conversion and early retention

Key Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 5 years+ experience in acquisition or affiliate marketing
  • Proficiency with marketing analytics tools
  • Experience working with external media agencies or affiliate partners

Work Rights

Authorized to work in the US

Tailored Resume

Cover Letter