The Paid Media Manager will manage the internal paid media program, responsible for development, implementation, and management of display and paid social media programs
Job Summary
The Paid Media Manager will manage the internal paid media program, responsible for development, implementation, and management of display and paid social media programs.
This role is responsible for the paid media program performance by identifying new opportunities and optimizing existing campaigns on Meta and Google ad platforms directly.
Key responsibilities include defining the paid media strategy, leading strategic planning, delivering campaign efficiency, collaborating with digital marketing team members, and ensuring billing and record keeping.
Matching Summary
The Paid Media Manager will manage the internal paid media program, responsible for development, implementation, and management of display and paid social media programs.
Skills & Requirements
Must-have
Manage paid media program
Develop display and paid social media programs
Optimize Meta and Google ad platforms
Define paid media strategy
Lead strategic planning
Deliver campaign efficiency
Collaborate with digital marketing team
Gather and synthesize campaign results
Manage agency and vendor partners
Develop demand generation landing pages
Interpret campaign results and insights
Research competitive information and market trends
Advanced with Bing Ads and Facebook Ads
Advanced with Google AdWords and Google Analytics
Advanced with SEMRush
Nice-to-have
Celebrate lives and associates
Build effective collaborative relationships
Offer strategic marketing solutions
Key Requirements
Bachelors’ Degree in marketing or business related field or 5 yrs. Digital Lead generation experience
Minimum of 5 years’ experience digital marketing management