Senior Director, Marketing Effectiveness

Carat

New York, New York, US
$150,750 - $190,000 py
Hybrid
Social analytics rigor
Paid, organic, creator measurement
Social platform attribution
This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms

Job Summary

  • This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms.
  • Works closely with Social leadership and Marketing Effectiveness to create a simplified scalable and repeatable measurement approach for all social channels.
  • Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave.

Matching Summary

This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms.

Salary

$150,750 - $190,000

Skills & Requirements

Must-have

  • social analytics rigor
  • paid, organic, creator measurement
  • social platform attribution
  • advanced media measurement capabilities
  • SQL, Python, or R

Nice-to-have

  • innovative problem-solving
  • thought leadership
  • flexible work arrangements

Key Requirements

  • 10+ years in a quantitative business environment
  • 5+ years in marketing analytics
  • Experience with all social platforms
  • Advanced media measurement capabilities
  • Experience in data visualization
  • Advanced in SQL, Python, or R
  • Advanced MS Office Skills

Work Rights

Not specified

Tailored Resume

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