Director Of Trade Shows & Third Party Events

Workday

Pleasanton, CA, USA
Primary location base pyy range: $195,000 usd - $2...
Hybrid (at least 50% of time spent in-office or in the field each quarter)
Strategic third party events management
Event strategy frameworks
Marketing automation and crm tools
Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic planning and execution of their event programs, focusing on brand awareness and lead generation. The ideal candidate should have over 12 years of experience in managing events, strong communication skills, and familiarity with marketing tools like Salesforce and Marketo

Job Summary

  • Your primary mission will be to lead the team in driving lead generation and elevate brand awareness through key industry and persona third-party conferences.
  • Daily responsibilities include working closely with internal stakeholders, setting the goals for each program, determining the promotional strategy, developing unique and effective content, managing budgets, and coordinating all logistics.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

Match Score: 85

Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic planning and execution of their event programs, focusing on brand awareness and lead generation. The ideal candidate should have over 12 years of experience in managing events, strong communication skills, and familiarity with marketing tools like Salesforce and Marketo.

Salary

Primary Location Base Pay Range: $195,000 USD - $292,400 USD; Additional US Location(s) Base Pay Range: $164,600 USD - $292,400 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or commission/bonus, and annual refresh stock grants

Skills & Requirements

Must-have

  • Strategic third party events management
  • Event strategy frameworks
  • Marketing automation and CRM tools
  • Leveraging event analytics
  • Budget management
  • Program management

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Embrace change in fast-paced environment
  • Influence and collaboration skills

Key Requirements

  • Minimum 12+ years experience
  • Ability to work with minimal supervision
  • Strong familiarity with Salesforce and Marketo
  • Proven track record leveraging event analytics

Work Rights

Not specified

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