Grand Central is seeking a Senior Marketing & Communications Manager to lead their brand, marketing, PR, and digital retail strategies aimed at enhancing customer acquisition, retention, and revenue growth. The ideal candidate will possess a strong marketing background, experience in digital transformation, and strong people management skills, along with a commitment to customer-centric strategies
Job Summary
Lead Grand Central’s brand, marketing, PR, and digital retail strategy, driving customer acquisition, retention, and revenue growth.
Oversee integrated campaigns, digital channel performance, and the evolution of the brand across all touchpoints, using customer insight and data to deliver strong commercial results.
Benefits include unlimited free travel for you and your immediate family on all Grand Central services, a contributory pension scheme, and an Employee Assistance Programme.
Matching Summary
Match Score: 85
Grand Central is seeking a Senior Marketing & Communications Manager to lead their brand, marketing, PR, and digital retail strategies aimed at enhancing customer acquisition, retention, and revenue growth. The ideal candidate will possess a strong marketing background, experience in digital transformation, and strong people management skills, along with a commitment to customer-centric strategies.
Skills & Requirements
Must-have
Brand, Marketing, PR, and Digital Retail strategy
Customer acquisition and retention strategies
Digital retailing and online marketing
Integrated marketing strategy and communication plan
Customer lifecycle management approach
Digital retail channels (ACE) ownership
Digital Strategy, eCommerce, Analytics
Nice-to-have
Active in the local community
Proactive contribution to wider Arriva initiatives
Leverage external partnerships
Embracing diversity and creating inclusion
Key Requirements
Degree level (or similar)
Membership of the Chartered Institute of Marketing (CIM)