Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating promotion mix
Job Summary
Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating promotion mix.
Executes brand plans by developing selling tools, coordinating external stakeholder activities, and monitoring implementation against agreed measures.
Supports sales team objectives through product training, campaign development, and market strategy presentations, while maintaining deep product and therapy area knowledge.
Matching Summary
Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating promotion mix.
Skills & Requirements
Must-have
customer insights and research analysis
develop brand and execution plans
monitor and measure plan implementation
develop selling tools
product and therapy area knowledge
market data gathering and analysis
Nice-to-have
cross-functional communication
influencing key stakeholders
strategic thinking and planning
understanding customer behavior
Key Requirements
Knowledge of own product, relative disease, and R&D initiatives
Knowledge of competitor products and marketing approach
Understand national healthcare & regulatory environment
Understand access environment including NRDL/PRDL, tender policy
Well designed & well prepared campaign plan
Execute campaign precisely according to the plan
Effective communication & presentation skills
Understand customer behaviors and motivations
Develop campaigns against specific customer segments
Interactive and influence with KOLs and sales force