Senior Digital Marketing Analyst

Highmark Health

Multiple Locations, US
Base: $72,700.00 - $116,600.00; bonus/equity: not ...
Advanced sql
Tableau
Salesforce data cloud or adobe aep/cja
The Senior Marketing Analytics Analyst transforms customer, digital, and campaign data into insights to improve acquisition, retention, member experience, and marketing effectiveness

Job Summary

  • The Senior Marketing Analytics Analyst transforms customer, digital, and campaign data into insights to improve acquisition, retention, member experience, and marketing effectiveness.
  • This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, and evaluate campaign ROI.
  • The individual must possess strong statistical rigor, advanced marketing analytics skills, and a deep understanding of healthcare customer journeys, including Medicare, Medicaid, Commercial, and provider engagement pathways.

Matching Summary

The Senior Marketing Analytics Analyst transforms customer, digital, and campaign data into insights to improve acquisition, retention, member experience, and marketing effectiveness.

Salary

Base: $72,700.00 - $116,600.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Advanced SQL
  • Tableau
  • Salesforce Data Cloud or Adobe AEP/CJA
  • Statistical rigor
  • Marketing analytics skills
  • Healthcare customer journeys

Nice-to-have

  • Behavioral science background
  • Machine learning operations (MLOps)
  • Call center analytics
  • Provider engagement data
  • Member experience metrics
  • HIPAA, PHI, consent management

Key Requirements

  • 5-10 years relevant experience
  • High School Diploma or GED
  • 5-10 years marketing analytics experience
  • Healthcare payer/provider experience preferred
  • Experience with CRM, CDP, web/app analytics
  • Adobe Web SDK or Tealium/Freshpaint event instrumentation

Work Rights

Not specified

Tailored Resume

Cover Letter