Therapeutic Area Lead

Abbott

Karachi, Pakistan
Not specified
Brand management and financial targets
Cross-functional stakeholder collaboration
Market trend analysis and competitive monitoring
Abbott is seeking a Therapeutic Area Lead in Karachi, Pakistan, to manage and execute marketing strategies for assigned pharmaceutical products. The ideal candidate will have at least five years of relevant marketing experience in the pharmaceutical industry, with a focus on brand management and market analysis

Job Summary

  • The role is responsible for managing assigned products to drive performance and deliver business objectives in a compliant manner.
  • Candidates must support the development of differentiated brand strategies, monitor market trends, and collaborate with global teams to achieve top-line and volume targets.
  • The position requires regular fieldwork to engage with Key Opinion Leaders, verify brand strategy execution by the field force, and analyze competitor activities.

Matching Summary

Match Score: 85

Abbott is seeking a Therapeutic Area Lead in Karachi, Pakistan, to manage and execute marketing strategies for assigned pharmaceutical products. The ideal candidate will have at least five years of relevant marketing experience in the pharmaceutical industry, with a focus on brand management and market analysis.

Skills & Requirements

Must-have

  • Brand management and financial targets
  • Cross-functional stakeholder collaboration
  • Market trend analysis and competitive monitoring
  • Annual brand plan development and execution
  • HCP engagement and symposium organization
  • Sales force training and material distribution
  • Data analysis using PKPI MIP PLD tools

Nice-to-have

  • Field sales experience preferred
  • Therapy area specific experience
  • ATL and BTL exposure
  • Strong relationship building with KOLs
  • Digital content generation skills

Key Requirements

  • Bachelors degree in Business Marketing or Pharmacy
  • MBA or MBBS preferred
  • At least 5 years of relevant pharmaceutical marketing experience
  • Field sales experience preferred
  • Relevant therapy area experience advantageous

Work Rights

Not specified

Tailored Resume

Cover Letter