Marketing Manager (spirits Brand)

ROC NATION

New York, NY, United States
Base: $68,000.00 - $85,000.00 usd; bonus/equity: n...
On-site
Spirits brand marketing
Integrated campaign development
Influencer and brand ambassador management
Lead the marketing strategy and storytelling for a Roc Nation spirits brand, shaping its cultural relevance and credibility

Job Summary

  • Lead the marketing strategy and storytelling for a Roc Nation spirits brand, shaping its cultural relevance and credibility.
  • Drive integrated campaigns, cultural moments, and on- and off-premise activations to build brand desirability and affinity.
  • Leverage access to artists and creators to develop partnerships and shared experiences that deepen brand connection.

Matching Summary

Lead the marketing strategy and storytelling for a Roc Nation spirits brand, shaping its cultural relevance and credibility.

Salary

Base: $68,000.00 - $85,000.00 USD; Bonus/Equity: Not specified; Benefits: Medical, vision, dental, mental health, 401(k) with match, PTO

Skills & Requirements

Must-have

  • Spirits brand marketing
  • Integrated campaign development
  • Influencer and brand ambassador management
  • Trade marketing programs
  • Experiential marketing and events

Nice-to-have

  • Deep passion for spirits and culture
  • Sharp cultural pulse
  • Storyteller balancing influence and authenticity
  • Proactive entrepreneurial operator

Key Requirements

  • 4+ years of experience in spirits, beverage alcohol, CPG, or lifestyle marketing
  • Proven ability to translate strategy into insight-driven campaigns
  • Familiarity with the three-tier system and alcohol regulations preferred
  • Strong communication, project management, and cross-functional collaboration skills

Work Rights

Must have work authorization

Tailored Resume

Cover Letter