Downstream Marketing Manager

ResMed

Remote
Us-remote: $116,000 - $145,000 - $174,000 py
Remote
Execute gtm and lifecycle campaign strategies
Drive content messaging
Deliver sales enablement programs
ResMed is seeking a Downstream Marketing Manager to lead marketing strategies for their mask portfolio within the healthcare sector, focusing on sleep and respiratory health. The role involves developing comprehensive marketing campaigns, collaborating with various teams, and ensuring effective execution to drive product adoption and growth

Job Summary

  • As a Downstream Marketing Manager at Resmed, you will play a key role in shaping the future of healthcare in sleep, respiratory, and digital health.
  • You’ll execute GTM and lifecycle campaign strategies for our mask portfolio, drive content messaging, and help deliver sales enablement programs.
  • We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members.

Matching Summary

Match Score: 85

ResMed is seeking a Downstream Marketing Manager to lead marketing strategies for their mask portfolio within the healthcare sector, focusing on sleep and respiratory health. The role involves developing comprehensive marketing campaigns, collaborating with various teams, and ensuring effective execution to drive product adoption and growth.

Salary

US-remote: $116,000 - $145,000 - $174,000

Skills & Requirements

Must-have

  • execute GTM and lifecycle campaign strategies
  • drive content messaging
  • deliver sales enablement programs
  • market segmentation
  • marketing requirements
  • strategic planning
  • messaging
  • execution of mask portfolio marketing initiatives
  • clinical insights
  • KOL engagement
  • thought leadership
  • evidence generation
  • marketing claims
  • complex clinical data
  • compelling messaging frameworks
  • healthcare provider audiences
  • product adoption
  • diagnostic and therapeutic pathways
  • customer challenges
  • industry
  • use cases
  • benefits and value proposition
  • target audiences
  • global GTM strategies for North American markets
  • market and sales channel dynamics
  • customer segmentation approaches
  • NPI marketing activities
  • ABM, Integrated and Consumer Marketing teams
  • sales enablement strategy and execution
  • launch readiness and success
  • key performance indicators
  • mask portfolio
  • measure against performance and success
  • adjusting marketing strategy
  • Marketing, Product and Sales teams
  • compelling content
  • marketing resources
  • promotional campaigns
  • marketing budget
  • mask portfolio
  • effective allocation of resources
  • maximum ROI
  • market trends
  • competitor activities
  • opportunities for growth and differentiation

Nice-to-have

  • dynamic marketing team culture
  • fast-paced, performance-driven career
  • mutual trust and support
  • celebration of achievements
  • enjoying our journey together

Key Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 5+ years of experience in B2B Marketing
  • healthcare or digital health industry experience
  • Proven track record of developing and executing successful product marketing campaigns
  • Strong knowledge of digital marketing tools and platforms
  • Excellent written and verbal communication skills
  • Strong project management skills
  • manage multiple projects simultaneously
  • meet tight deadlines
  • Experience in healthcare/clinical marketing is highly preferred
  • Data-driven mindset
  • strong analytical and problem-solving skills

Work Rights

Not specified

Tailored Resume

Cover Letter