Principal Product Designer, Coach

SoFi Technologies

San Francisco, CA, USA
On-site
Ai-native workflows
Functional prototypes and mvps
Conversational interface design
Lead the design and execution of SoFi Coach, turning speculative AI capabilities into validated, agentic experiences that help our members get their money right

Job Summary

  • Lead the design and execution of SoFi Coach, turning speculative AI capabilities into validated, agentic experiences that help our members get their money right.
  • Create functional prototypes and MVPs using AI-native workflows to demonstrate "magic moments" to stakeholders and engineering partners.
  • Help lead the evolution of SoFi’s internal AI-enabled design workflow, creating skills and agents that benefit the entire design organization.

Matching Summary

Lead the design and execution of SoFi Coach, turning speculative AI capabilities into validated, agentic experiences that help our members get their money right.

Skills & Requirements

Must-have

  • AI-native workflows
  • functional prototypes and MVPs
  • conversational interface design
  • AI development stack
  • cross-company strategy influence

Nice-to-have

  • entrepreneurial mindset
  • startup or high-growth environments
  • impactful financial habits
  • rapid progress and high-stakes responsibility

Key Requirements

  • 10+ years of experience
  • proven track record of driving 0-to-1 initiatives
  • functional projects using code and AI tools
  • Mastery of AI tooling (Claude Code, Cursor)
  • Experience influencing executive level strategy

Work Rights

Not specified

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