Search Advertising Manager

Suburban Ford of Waterford

Remote, USA
Base: $85,000-$105,000; bonus/equity: + bonus; ben...
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Paid search (sem) strategy
Ai/llm-driven search ads
Full funnel search advertising
** Suburban Ford of Waterford is seeking a Search Advertising Manager to lead the development and execution of search advertising strategies, focusing on both traditional and AI-driven platforms. The ideal candidate will possess extensive experience in search advertising, particularly within the automotive sector, and have a strong analytical background. **

Job Summary

  • Lead the development and execution of Paid Search (SEM) and emerging AI/LLM-driven search ads experiences, owning search advertising performance across the full funnel.
  • Drive strategic direction, oversee execution, manage experimentation, and ensure optimal discoverability across traditional and AI search platforms.
  • Analyze search advertising and AI advertising performance, build dashboards, and translate data into clear strategic recommendations for the Lithia retail store network.

Matching Summary

Match Score: 75

** Suburban Ford of Waterford is seeking a Search Advertising Manager to lead the development and execution of search advertising strategies, focusing on both traditional and AI-driven platforms. The ideal candidate will possess extensive experience in search advertising, particularly within the automotive sector, and have a strong analytical background. **

Salary

Base: $85,000-$105,000; Bonus/Equity: plus bonus; Benefits: Medical, Dental, Vision, PTO, 401(k)

Skills & Requirements

Must-have

  • Paid Search (SEM) strategy
  • AI/LLM-driven search ads
  • Full funnel search advertising
  • Google Ads, Bing Ads management
  • GA4, GTM, pixel tracking implementation
  • Keyword segmentation and bidding strategies
  • AI search experiences adaptation
  • Prompt-driven optimization guidance

Nice-to-have

  • Cross-channel insights leverage
  • Vendor partner evaluation and audits
  • Competitive fee structure negotiation
  • Emerging AI tool integration
  • Data translation to strategic recommendations
  • Collaboration with cross-functional teams

Key Requirements

  • 4-6+ years in Search advertising
  • Automotive marketing experience required
  • Experience managing substantial paid search budgets
  • Familiarity with AI/LLM search systems
  • Strong understanding of analytics platforms

Work Rights

Not specified

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