Product Marketing Manager (engagement & Retention)

Fam

Bengaluru, India
On-site
Crm end-to-end ownership
User activation and retention
Engagement channels growth lever
We’re looking for a Product Marketing Manager to build and scale Fam’s lifecycle and engagement engine

Job Summary

  • We’re looking for a Product Marketing Manager to build and scale Fam’s lifecycle and engagement engine.
  • This role sits at the intersection of product, growth, and user behavior — requiring strong ownership of lifecycle journeys, sharp experimentation, and a deep understanding of what drives repeat usage.
  • Opportunity to build a category-defining brand for the next generation in India.

Matching Summary

We’re looking for a Product Marketing Manager to build and scale Fam’s lifecycle and engagement engine.

Skills & Requirements

Must-have

  • CRM end-to-end ownership
  • User activation and retention
  • Engagement channels growth lever
  • Lifecycle journeys ownership
  • Sharp experimentation
  • CleverTap/MoEngage/WebEngage experience
  • Push notifications, WhatsApp, email channels
  • AI native, automation using AI

Nice-to-have

  • GenZ audience understanding
  • Basic copy and messaging instincts
  • Setting up CRM systems from scratch

Key Requirements

  • 5–7 yrs in B2C product marketing / CRM / lifecycle marketing
  • Strong understanding of engagement metrics
  • Strong prioritisation skills
  • Data-driven + experimentation mindset
  • Exposure to personalisation, segmentation, lifecycle journey

Work Rights

Not specified

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