Head Of Paid Acquisition

TechGen Client Brand: LoansOne

Eastwood, Australia
Not specified; not specified; not specified
In office – 1800 eastwood
Google ads search display youtube pmax
Meta ads facebook instagram scaling
Multi-stage retargeting funnels
The Head of Paid Acquisition position at LoansOne requires a seasoned professional to lead paid media strategy and budget management, focusing on scaling lead generation from 2,000 to over 10,000 leads per month. The ideal candidate will possess extensive experience with various advertising platforms and a strong analytical mindset to optimize campaigns for revenue impact

Job Summary

  • This role is responsible for owning paid media strategy and scaling the business from 2,000 to 10,000+ leads per month.
  • You will control significant monthly ad spend and be accountable for lead volume, cost per lead, and funded deal impact rather than just traffic.
  • The position requires deep expertise in multi-stage retargeting funnels and full-funnel strategies to move cold traffic to qualified applications efficiently.

Matching Summary

Match Score: 85

The Head of Paid Acquisition position at LoansOne requires a seasoned professional to lead paid media strategy and budget management, focusing on scaling lead generation from 2,000 to over 10,000 leads per month. The ideal candidate will possess extensive experience with various advertising platforms and a strong analytical mindset to optimize campaigns for revenue impact.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • Google Ads Search Display YouTube PMax
  • Meta Ads Facebook Instagram scaling
  • Multi-stage retargeting funnels
  • GA4 Google Tag Manager Conversion API
  • Managing $300k+ monthly ad spend
  • Full-funnel acquisition strategy TOFU MOFU BOFU

Nice-to-have

  • Aggressive optimiser mindset
  • Data-driven decision maker
  • Strong communicator in fast-growth environments
  • Experience with Sales and Credit collaboration
  • Comfortable with volatility and rapid testing

Key Requirements

  • 4+ years hands-on paid media management experience
  • Proven track record in high-intent lead gen industries
  • Deep retargeting and funnel optimisation expertise

Work Rights

Not specified

Tailored Resume

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