Director Of Trade Shows & Third Party Events

Workday

Pleasanton, CA, USA
Primary location base pyy range: $195,000 usd - $2...
Hybrid (at least 50% of time in-office or field)
Strategic third party events and tradeshows
Lead generation and brand awareness
Event strategy and planning
Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic planning and execution of their event programs, targeting lead generation and brand awareness. The ideal candidate will have extensive experience in managing third-party events and a strong background in program management, budget management, and data analysis

Job Summary

  • This team drives the strategic alignment, planning, and execution of Workday's third-party events and Sponsorships, ranging from large trade shows to smaller conferences.
  • Your primary mission will be to lead the team in driving lead generation and elevate brand awareness through key industry and persona third-party conferences.
  • The role requires delivering the event strategy, creating value propositions, curating messaging, and ensuring alignment throughout the planning process to optimize lead generation and determine event ROI.

Matching Summary

Match Score: 85

Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic planning and execution of their event programs, targeting lead generation and brand awareness. The ideal candidate will have extensive experience in managing third-party events and a strong background in program management, budget management, and data analysis.

Salary

Primary Location Base Pay Range: $195,000 USD - $292,400 USD; Additional US Location(s) Base Pay Range: $164,600 USD - $292,400 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, as well as annual refresh stock grants

Skills & Requirements

Must-have

  • Strategic third party events and tradeshows
  • Lead generation and brand awareness
  • Event strategy and planning
  • Budget management and vendor coordination
  • Marketing automation and CRM tools
  • Event analytics and data reporting

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Embrace change in a fast-paced environment
  • Influence and collaboration skills

Key Requirements

  • Minimum 12+ years of experience
  • Build high level event strategy frameworks
  • Work with minimal supervision yet be highly accountable
  • Strong familiarity with Salesforce and Marketo
  • Proven track record leveraging event analytics

Work Rights

Not specified

Tailored Resume

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