Head Of Addressable Media

WPP Media Australia & New Zealand

Seoul, South Korea
On-site
12-15 years advertising experience
Addressable tv strategy development
Programmatic media buying expertise
WPP Media is seeking a Head of Addressable Media to develop and scale data-driven media solutions in the Korean market. This leadership role focuses on establishing and executing an Addressable Media strategy, particularly in Addressable TV and Digital Out-of-Home advertising, while driving business growth and partnerships

Job Summary

  • The Head of Addressable Media is responsible for developing and scaling WPP Media's next-generation, data-driven media solutions in the Korean market.
  • This role establishes and executes the Addressable Media strategy centered on Addressable TV and Addressable Digital Out-of-Home (DOOH).
  • The position serves as a core leadership role driving the growth of the Addressable Media business in Korea with opportunities to collaborate with a global network.

Matching Summary

Match Score: 85

WPP Media is seeking a Head of Addressable Media to develop and scale data-driven media solutions in the Korean market. This leadership role focuses on establishing and executing an Addressable Media strategy, particularly in Addressable TV and Digital Out-of-Home advertising, while driving business growth and partnerships.

Skills & Requirements

Must-have

  • 12-15 years advertising experience
  • Addressable TV strategy development
  • Programmatic media buying expertise
  • Business development and partnership building
  • Data-driven advertising solutions

Nice-to-have

  • Korean communication skills
  • Global team collaboration experience
  • Thought leadership in ad tech
  • Internal training and evangelism

Key Requirements

  • 12-15+ years of experience in advertising or AdTech
  • Experience in Addressable TV and/or Addressable Digital DOOH
  • Proven track record in business development and partnership building

Work Rights

Not specified

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