Senior Director - Marketing And C&c Data, Tech And Capabilities

Coca-Cola

Gurugram, India
Martech and ai expertise
Data-driven consumer engagement
Marketing technology ecosystem
Architect and operationalize a future-ready data and tech ecosystem to drive marketing efficiency and effectiveness

Job Summary

  • Architect and operationalize a future-ready data and tech ecosystem to drive marketing efficiency and effectiveness.
  • Own the Digital Capability Agenda for marketing to ensure marketers are in the top quartile on digital and AI fluency.
  • Lead the AI and martech experimentation agenda, scaling successful pilots and driving breakthrough initiatives.

Matching Summary

Architect and operationalize a future-ready data and tech ecosystem to drive marketing efficiency and effectiveness.

Skills & Requirements

Must-have

  • Martech and AI expertise
  • Data-driven consumer engagement
  • Marketing technology ecosystem
  • Agile ways of working
  • Brand building and integrated marketing

Nice-to-have

  • Growth mindset and continuous learning
  • Inclusive and agile culture
  • Startup and ecosystem partnerships

Key Requirements

  • 15-18+ years progressive leadership experience
  • MBA preferred
  • Proven success leading complex initiatives

Work Rights

Not specified

Tailored Resume

Cover Letter