Deliver innovative marketing strategies in support of CommBank’s Home Lender network, working closely with stakeholders to strategise, execute and review marketing campaigns
Job Summary
Deliver innovative marketing strategies in support of CommBank’s Home Lender network, working closely with stakeholders to strategise, execute and review marketing campaigns.
Translate business objectives into data-driven marketing communications strategies and campaigns, developing playbooks and managing end-to-end initiatives across ATL and BTL channels.
Build robust analysis and reporting to demonstrate marketing contribution, providing insights for continuous improvement and managing expenditures to agreed budgets.
Matching Summary
Deliver innovative marketing strategies in support of CommBank’s Home Lender network, working closely with stakeholders to strategise, execute and review marketing campaigns.
Skills & Requirements
Must-have
Integrated campaign delivery
Social media marketing (paid & organic)
Data-driven marketing strategies
Customer communications strategy
Project management and execution
ROI and ROMI demonstration
Nice-to-have
Creative thinking and problem-solving
Growth mindset
Building strong stakeholder relationships
Can-do attitude
Key Requirements
Experience in banking and financial services or technology marketing
Experience with end-to-end integrated campaign delivery
Experience with social media marketing
Project management, analytical, and communication skills
Commercial acumen and ability to track ROI
Ability to identify analytical and research frameworks
Ability to apply knowledge for best practice and governance
Ability to build strong stakeholder relationships
Creative thinker with problem-solving and growth mindset
Experience in marketing generalist or communications role