辉瑞制药-品牌经理/市场经理-血友病-北京或上海

Pfizer

Beijing, China
Execute brand tactics independently
Develop promotional materials and training
Manage budget and track kpis
The role involves executing brand strategies by translating them into actionable plans of action for the hemophilia brand

Job Summary

  • The role involves executing brand strategies by translating them into actionable plans of action for the hemophilia brand.
  • Candidates are expected to develop promotional materials, internal training content, and lead sales training for the field force.
  • The position requires analyzing market trends and competitor situations to support the development of comprehensive brand strategies.

Matching Summary

The role involves executing brand strategies by translating them into actionable plans of action for the hemophilia brand.

Skills & Requirements

Must-have

  • Execute brand tactics independently
  • Develop promotional materials and training
  • Manage budget and track KPIs
  • Analyze market trends and competitors

Nice-to-have

  • Cross-functional leadership skills
  • Strategic business planning ability
  • Data analysis and interpretation
  • Agile self-awareness

Key Requirements

  • Bachelor degree or above in Medical or Medicine
  • 1-3 years marketing experience or 2 years DM/local marketing experience
  • Good command of oral and written English

Work Rights

Not specified

Tailored Resume

Cover Letter