Senior Executive - Brand & Content Strategy

Dentsu

Mumbai, India
Creative strategy for brand campaigns
Content roadmap for brands
Platform behavior and audience triggers
Lead creative strategy for brand campaigns, digital series, and social-first content pieces

Job Summary

  • Lead creative strategy for brand campaigns, digital series, and social-first content pieces.
  • Analyze platform trends, audience behavior, and content performance to optimize content plans.
  • Present strategies and campaign ideas to clients and internal teams.

Matching Summary

Lead creative strategy for brand campaigns, digital series, and social-first content pieces.

Skills & Requirements

Must-have

  • creative strategy for brand campaigns
  • content roadmap for brands
  • platform behavior and audience triggers
  • Instagram, YouTube, and more
  • analyze content performance
  • brand voice guidelines for video

Nice-to-have

  • fashion, fintech, or lifestyle brands
  • strong copywriting or scripting abilities
  • influencer-led campaigns
  • stay updated with trends and meme culture

Key Requirements

  • 2-3 years of experience
  • strategy, digital marketing, or agency-side creative planning
  • worked on brand campaigns, digital content, or social media storytelling
  • client-facing experience is a plus

Work Rights

Not specified

Tailored Resume

Cover Letter