As part of Rappi, you will be responsible for planning, executing, and optimizing customer relationship strategies throughout the entire journey
Job Summary
As part of Rappi, you will be responsible for planning, executing, and optimizing customer relationship strategies throughout the entire journey.
This position will play a fundamental role in increasing user engagement, retention, and value generation through data-driven campaigns.
Join a team where we are all capable of EVERYTHING, where we all have the same opportunities, regardless of gender identity, race, religion, nationality, age, disability, training or experience.
Matching Summary
As part of Rappi, you will be responsible for planning, executing, and optimizing customer relationship strategies throughout the entire journey.
Skills & Requirements
Must-have
CRM campaign planning and execution
Customer base segmentation and analysis
KPI monitoring and performance tracking
A/B testing and communication improvement
Data governance and quality assurance
Lifecycle marketing automation
Nice-to-have
Revolutionizing paradigms
Seeing opportunities where others see problems
Adrenaline over pressure
Capable of everything
Equal opportunities for all
Key Requirements
Previous experience with CRM, digital marketing
Knowledge in CRM tools (Salesforce, HubSpot, Braze, RD Station)
Analytical and data-oriented profile
Excel/Google Sheets (intermediate/advanced)
Familiarity with marketing metrics and conversion funnel