Senior Manager, Customer Lifecycle

FanDuel

New York City, NY, US
Base: $127,000 - $159,000 usd; bonus/equity: annua...
On-site
8+ years customer marketing experience
3+ years people management
Lifecycle marketing strategy ownership
FanDuel is seeking a Senior Manager for Customer Lifecycle in New York City to lead strategies that enhance customer engagement, retention, and lifetime value. The role involves collaboration across departments and requires a strong analytical mindset, with a background in customer marketing and lifecycle management

Job Summary

  • The role involves leading lifecycle marketing strategy to drive engagement, retention, and customer lifetime value across core CRM programs.
  • Candidates must partner closely with Data Science teams to leverage predictive models for targeting and personalization.
  • The company offers comprehensive benefits including health plans, generous paid time off, and a 401k match up to 5%.

Matching Summary

Match Score: 85

FanDuel is seeking a Senior Manager for Customer Lifecycle in New York City to lead strategies that enhance customer engagement, retention, and lifetime value. The role involves collaboration across departments and requires a strong analytical mindset, with a background in customer marketing and lifecycle management.

Salary

Base: $127,000 - $159,000 USD; Bonus/Equity: Annual bonus and long-term incentive opportunities available; Benefits: Medical, vision, dental, life, disability, 401k match, PTO, sick leave

Skills & Requirements

Must-have

  • 8+ years Customer Marketing experience
  • 3+ years people management
  • Lifecycle marketing strategy ownership
  • Data Science collaboration for segmentation
  • CRM and marketing technology platforms

Nice-to-have

  • Interest in sports and sports betting
  • Experience in heavily regulated industries
  • Strong stakeholder management skills
  • Analytical mindset with forecasting rigor

Key Requirements

  • Bachelor's degree required
  • 8+ years of relevant experience
  • 3+ years as people manager

Work Rights

Not specified

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