Sr. Demand Generation Manager

Workday

Home Office, USA
Base: $115,200 usd - $204,700 usd; bonus/equity: m...
Fully remote
Demand generation program ownership
Pipeline contribution targets
Multi-channel integrated demand programs
The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth

Job Summary

  • The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
  • This role owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
  • Workday offers a flexible work approach combining in-person and remote time, with at least half of the time spent each quarter in the office or in the field.

Matching Summary

The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.

Salary

Base: $115,200 USD - $204,700 USD; Bonus/Equity: May be eligible for bonus plan or commission/bonus, annual stock grants; Benefits: Comprehensive benefits package

Skills & Requirements

Must-have

  • Demand generation program ownership
  • Pipeline contribution targets
  • Multi-channel integrated demand programs
  • Webinar and field event execution
  • Demand generation performance reporting
  • Marketing platform proficiency

Nice-to-have

  • Sun-drenched optimism and drive
  • Courageous collaborators
  • Curious minds
  • Empathy and shared enthusiasm
  • Proactive communication cadence

Key Requirements

  • 8+ years demand generation experience
  • 8+ years revenue tracking experience
  • Extensive webinar/field event planning experience
  • Strategic planning experience

Work Rights

Not specified

Tailored Resume

Cover Letter