Evp, Head Of Activation - Carat

Dentsu Creative ANZ

New York, United States
Base: $236,000 - $350,000; bonus/equity: eligible ...
Hybrid
Media activation practice leadership
Cross-channel performance integration
Ai-powered innovation
This role will oversee and evolve the Media Activation practice across Search, Social, Video, Programmatic, Local, and Commerce, driving cross-channel performance integration and embedding AI-powered innovation

Job Summary

  • This role will oversee and evolve the Media Activation practice across Search, Social, Video, Programmatic, Local, and Commerce, driving cross-channel performance integration and embedding AI-powered innovation.
  • Key responsibilities include defining and advancing cross-channel Activation craft standards, driving capability evolution through AI-enabled workflows, and cultivating a high-performing Activation community.
  • The position offers a competitive salary range of $236,000 - $350,000, eligibility for discretionary incentive compensation, and a comprehensive benefits package including medical, dental, vision, 401k, and paid time off.

Matching Summary

This role will oversee and evolve the Media Activation practice across Search, Social, Video, Programmatic, Local, and Commerce, driving cross-channel performance integration and embedding AI-powered innovation.

Salary

Base: $236,000 - $350,000; Bonus/Equity: Eligible for discretionary incentive compensation; Benefits: Medical, vision, dental, life insurance, disability insurance, 401k, flexible PTO, 15+ holidays, sick leave, parental leave

Skills & Requirements

Must-have

  • Media Activation practice leadership
  • Cross-channel performance integration
  • AI-powered innovation
  • Search, Social, Video, Programmatic, Local, Commerce
  • Operational rigor and transformative thinking
  • Measurable business outcomes

Nice-to-have

  • Elevating craft excellence
  • Building a fluid, future-ready workforce
  • Strengthening market narrative
  • Collaborative and accountable culture

Key Requirements

  • 13+ years digital marketing experience
  • 7+ years people management experience
  • 5+ years professional services experience
  • Proven retail media to business results track record
  • US media environment knowledge
  • AdTech execution knowledge
  • Building complex business processes

Work Rights

Not specified

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