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AIG is seeking a Digital Direct Marketing Campaign Manager in Bangkok, Thailand, to enhance its marketing efforts and drive customer engagement. The role involves managing digital marketing campaigns, optimizing performance, and collaborating with various teams to achieve revenue goals. The position offers a supportive work culture with a focus on employee development and inclusion.
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Job Summary
This role is instrumental in delivering market-leading direct marketing and digital enablement solutions to support AIG Thailand's aspiration to be the leading general insurer.
The successful candidate will drive top and bottom line performance by managing partnerships, developing digital campaigns, and optimizing customer acquisition and retention programs.
AIG offers a comprehensive Total Rewards Program focused on health, wellbeing, financial security, and professional development for its team members.
Matching Summary
Match Score: 75
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AIG is seeking a Digital Direct Marketing Campaign Manager in Bangkok, Thailand, to enhance its marketing efforts and drive customer engagement. The role involves managing digital marketing campaigns, optimizing performance, and collaborating with various teams to achieve revenue goals. The position offers a supportive work culture with a focus on employee development and inclusion.
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Skills & Requirements
Must-have
Digital direct marketing campaign management
Multi-channel marketing execution
Customer engagement strategy ownership
Campaign performance analysis and optimization
Cross-functional stakeholder collaboration
Nice-to-have
Agile test and learn marketing approach
Strong verbal and written English communication
Strategic thinking and innovative mindset
Ability to work under tight time constraints
Experience in customer lifetime management
Key Requirements
Minimum bachelor's degree (MBA preferred)
Minimum 3 years experience in Insurance or Financial Services