Digital Direct Marketing, Campaign Manager

AIG

Bangkok, Thailand
**
Digital direct marketing campaign management
Multi-channel marketing execution
Customer engagement strategy ownership
** AIG is seeking a Digital Direct Marketing Campaign Manager in Bangkok, Thailand, to enhance its marketing efforts and drive customer engagement. The role involves managing digital marketing campaigns, optimizing performance, and collaborating with various teams to achieve revenue goals. The position offers a supportive work culture with a focus on employee development and inclusion. **

Job Summary

  • This role is instrumental in delivering market-leading direct marketing and digital enablement solutions to support AIG Thailand's aspiration to be the leading general insurer.
  • The successful candidate will drive top and bottom line performance by managing partnerships, developing digital campaigns, and optimizing customer acquisition and retention programs.
  • AIG offers a comprehensive Total Rewards Program focused on health, wellbeing, financial security, and professional development for its team members.

Matching Summary

Match Score: 75

** AIG is seeking a Digital Direct Marketing Campaign Manager in Bangkok, Thailand, to enhance its marketing efforts and drive customer engagement. The role involves managing digital marketing campaigns, optimizing performance, and collaborating with various teams to achieve revenue goals. The position offers a supportive work culture with a focus on employee development and inclusion. **

Skills & Requirements

Must-have

  • Digital direct marketing campaign management
  • Multi-channel marketing execution
  • Customer engagement strategy ownership
  • Campaign performance analysis and optimization
  • Cross-functional stakeholder collaboration

Nice-to-have

  • Agile test and learn marketing approach
  • Strong verbal and written English communication
  • Strategic thinking and innovative mindset
  • Ability to work under tight time constraints
  • Experience in customer lifetime management

Key Requirements

  • Minimum bachelor's degree (MBA preferred)
  • Minimum 3 years experience in Insurance or Financial Services
  • Strong analytical and campaign management skills

Work Rights

Not specified

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