Sr Manager, Global Strategic Marketing

PPD (Thermo Fisher)

Pittsburgh, United States
On-site
Global marketing mix execution
Target segment and buyer persona definition
Account-based marketing (abm) initiatives
Thermo Fisher is seeking a Sr. Manager for Global Strategic Marketing to drive growth in their diagnostic services and toxicology portfolios. The ideal candidate will possess significant B2B marketing experience in regulated industries and demonstrate expertise in account-based marketing and integrated campaign execution

Job Summary

  • Drive growth across a portfolio including Diagnostic Services and Niche Diagnostics quality control and toxicology portfolios, serving B2B, distributors, and B2C.
  • Own and execute the global marketing mix across channels, optimizing digital, events, partnerships, distributor programs, and field marketing to drive demand and pipeline.
  • Measure, analyze, and optimize performance using data-driven insights to continuously improve campaign effectiveness and ROI.

Matching Summary

Match Score: 85

Thermo Fisher is seeking a Sr. Manager for Global Strategic Marketing to drive growth in their diagnostic services and toxicology portfolios. The ideal candidate will possess significant B2B marketing experience in regulated industries and demonstrate expertise in account-based marketing and integrated campaign execution.

Skills & Requirements

Must-have

  • Global marketing mix execution
  • Target segment and buyer persona definition
  • Account-based marketing (ABM) initiatives
  • Distributor marketing program development
  • Integrated campaign design and execution
  • Cross-functional partnership
  • Data-driven performance optimization

Nice-to-have

  • Translating business priorities into marketing programs
  • Persona-driven strategies
  • Supporting OEM or private label models

Key Requirements

  • Bachelor's degree in marketing, healthcare, or related field
  • 7+ years of B2B marketing experience
  • Diagnostics market and customer knowledge
  • Experience with distributor/channel marketing
  • Experience with account-based marketing (ABM)

Work Rights

Not specified

Tailored Resume

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