Consumer Marketing Manager

Philips UK

Istanbul, Turkey
Onsite
Consumer experience journey analysis
Integrated innovation and communication roadmap
Consumer insights and market analysis
Analyzes the consumer experience journey across categories to identify key triggers and barriers, helping to inform the marketing objectives and required behavior shifts to meet business goals

Job Summary

  • Analyzes the consumer experience journey across categories to identify key triggers and barriers, helping to inform the marketing objectives and required behavior shifts to meet business goals.
  • Collaborates with R&D, Finance, Supply Chain, and Marketing Communications teams to design and maintain consumer-centric propositions, ensuring that new product launches and innovations align with market needs and deliver superior value.
  • Assists in developing and executing a rolling regional business plan, managing A&P (Advertising & Promotion) spend to support ongoing business growth and new commercial innovations.

Matching Summary

Analyzes the consumer experience journey across categories to identify key triggers and barriers, helping to inform the marketing objectives and required behavior shifts to meet business goals.

Skills & Requirements

Must-have

  • Consumer experience journey analysis
  • Integrated innovation and communication roadmap
  • Consumer insights and market analysis
  • Marketing strategy and execution
  • Advertising & Promotion spend management
  • Sales and channel collaboration

Nice-to-have

  • Cross-functional collaboration skills
  • Strategic mindset
  • Leadership skills

Key Requirements

  • Bachelor's Degree or equivalent
  • 5+ years of marketing experience
  • Proven track record managing integrated campaigns
  • Strong analytical skills

Work Rights

Not specified

Tailored Resume

Cover Letter