Director, Commercial Strategy - The Orchard / Independent
Sony Music Entertainment
New York, United States
On-site
D2c commercial strategy
Independent artist ecosystems
Scalable commercial models
The Director, Commercial Strategy – Orchard & Independent Labels leads direct-to-consumer commercial strategy for Sony Music’s independent and distributed artist roster
Job Summary
The Director, Commercial Strategy – Orchard & Independent Labels leads direct-to-consumer commercial strategy for Sony Music’s independent and distributed artist roster.
This role ensures independent artists can access scalable, best-in-class D2C capabilities while remaining aligned with Sony Music D2C standards, tools, and operating models.
Sony Music Entertainment offers a competitive compensation and comprehensive benefits package, including medical, dental, vision, life & disability coverage, and 401K with employer matching.
Matching Summary
The Director, Commercial Strategy – Orchard & Independent Labels leads direct-to-consumer commercial strategy for Sony Music’s independent and distributed artist roster.
Skills & Requirements
Must-have
D2C commercial strategy
independent artist ecosystems
scalable commercial models
data-driven execution
artist brand sensitivity
Nice-to-have
creator-led commerce environments
matrixed organizations
entrepreneurship
creative boundaries
new business models
Key Requirements
7+ years of experience
D2C, e-commerce, or creator-led commerce experience