Participate in product strategy development and conduct diverse analyses to understand and segment customers for acquisition and retention strategies
Job Summary
Participate in product strategy development and conduct diverse analyses to understand and segment customers for acquisition and retention strategies.
Develop analyses of potential and segmentation of actions, evaluating business opportunities and identifying new segments to enhance acquisition, retention, and cross-selling.
Identify key market trends and external providers/leaders, review product trends, and investigate competitor innovations.
Matching Summary
Participate in product strategy development and conduct diverse analyses to understand and segment customers for acquisition and retention strategies.
Skills & Requirements
Must-have
SQL
data visualization tools
data analysis
CRM processes
commercial databases
Nice-to-have
collaboration
innovation
digital transformation
inclusive environment
Key Requirements
Bachelor's or graduate degree in Industrial Engineering, Economics, Administration or similar
At least 3 years of experience in data analytics, CRM, or Business Intelligence
Experience in database exploitation and AWS architecture
Advanced SQL and data visualization tools proficiency
Deep knowledge of CRM processes and commercial databases