Industry Marketing Manager (mep And Structural Engineering)
AUTODESK TLV
Multiple Locations
Audience marketing strategy
Customer insights to messaging
Full-funnel marketing strategies
Lead Autodesk’s global audience marketing strategy for Building Engineering, defining the unique needs, motivations, and challenges of structural and MEP developers
Job Summary
Lead Autodesk’s global audience marketing strategy for Building Engineering, defining the unique needs, motivations, and challenges of structural and MEP developers.
Translate customer insights into clear messaging, compelling content, and full-funnel marketing strategies that drive awareness, engagement, demand, and customer success.
Partner with sales, technical sales, and industry strategy teams to align marketing programs with go-to-market priorities for structural and MEP engineering.
Matching Summary
Lead Autodesk’s global audience marketing strategy for Building Engineering, defining the unique needs, motivations, and challenges of structural and MEP developers.
Skills & Requirements
Must-have
audience marketing strategy
customer insights to messaging
full-funnel marketing strategies
develop personas and value propositions
customer research and market trends
Nice-to-have
strategic marketing and storytelling
nuanced understanding of targeted marketing
internal champion and subject-matter steward
build relationships with key customers
Key Requirements
5+ years of Product Marketing Industry or Segment Marketing