Global Digital Analytics & Insights Manager

Simms Fishing Store Inc

Irvine, CA, United States
Annual salary: $112,000.00 - $120,000.00 py
On-site
Google analytics 4 (ga4)
Adobe analytics
Tableau, looker, or power bi
Simms Fishing Store Inc is seeking a Global Digital Analytics & Insights Manager to enhance growth across its Adventure Sports platform by leveraging digital and ecommerce channels. This role involves extensive data analysis, strategic decision-making, and collaboration with various teams, focusing on insights that drive business success

Job Summary

  • Perform comprehensive analysis of data from websites, ecommerce platforms, CRM systems, and digital campaigns to uncover customer behaviors, sales trends, and content performance.
  • Develop and maintain robust reports and visualizations using tools such as Looker and PowerBI, synthesizing KPIs across traffic, conversion, engagement, and ROI to inform business decisions.
  • Deliver strategic, data-driven recommendations to optimize digital marketing initiatives, enhance website conversions, and personalize the customer experience.

Matching Summary

Match Score: 85

Simms Fishing Store Inc is seeking a Global Digital Analytics & Insights Manager to enhance growth across its Adventure Sports platform by leveraging digital and ecommerce channels. This role involves extensive data analysis, strategic decision-making, and collaboration with various teams, focusing on insights that drive business success.

Salary

Annual Salary: $112,000.00 - $120,000.00

Skills & Requirements

Must-have

  • Google Analytics 4 (GA4)
  • Adobe Analytics
  • Tableau, Looker, or Power BI
  • Google Tag Manager
  • SQL for data querying
  • A/B Testing Platform
  • Global digital performance metrics

Nice-to-have

  • Consumer-focused thought partner
  • Strategic foresight
  • Competitive activity monitoring
  • Digital industry trends

Key Requirements

  • Bachelor's degree in quantitative fields
  • 5+ years of experience in digital analytics
  • 2+ years in a management or leadership role
  • Experience across a portfolio of brands or global capacity
  • Advanced proficiency in SQL

Work Rights

Not specified

Tailored Resume

Cover Letter